Wednesday, October 24, 2012

blog #11

My project is to show the relationship that individuals have come to with their clothing. People have become struck with brands and how they feel they should be viewed in society. The point of asking people would they still by the brand name nike apparel if the signature swoosh no longer existed shows our self confidence as people. I have not yet started yet but the survey's are made and collecting the data is going to be cake. Seeing as I encounter most individuals during dining hours and boxer briefs are posted everywhere on tables that people read simply asking them to check a yes or an no in between stuffing their faces should create a simple random sample.

Monday, October 22, 2012

blog # 10


The two ads raise the question of impossible in todays world truly being a non factor in life. They are to ads from different companies however they both use different and similar techniques. Both ads use an african american role model in life that has accomplished some feet in his life. The top ad by adidas uses a strong worded ad compared to the simple nike ad which everyone with this a glance could tell what the implied meaning was behind it. The ads show both the mean in action against a black background which in the case makes them stand out with article of white clothing on. We can also see from the ad that african americans are defying laws in the world. considering what is also going on in todays society with a man of black ethnicity running the hundred meter in times un heard of, impossible is truly nothing.

Sunday, October 14, 2012

Blog #9


The two ads above are both deodorant ads produced by different companies for the same purpose to keep people dry and at the same time keep them smelling fresh. They both however use different techniques to help get their product out and to the right audience.

Old spice the ad on top shows 2 men and a women sitting in sauna relaxing however one of the men has residue left after using his deodorant which is what the ad is geared towards. The look of it makes the girl very suspicious while making the other man close his eyes as the guy has his arms up. This ad differs from the Secret ad as it is for men. The Old spice is also talking about residue as the secret ad is talking about smelling well.
The Secret ad is more colorful then the upper ad making it more girly. It has only a woman on it making it only for women. The Old spice is a darker setting while having a women in it is is centered around the men. The ad implies that women know they should smell good, compared to the mens ad in which men find it okay to have residue because we are men and are allowed to, but at the same time trying to fix it with that deodorant. The Values in the ad are different because of the circumstances. The men are held to standards other then that of women the ads display this.







Friday, October 12, 2012

Blog #8

Berger idea of how people are perceived through images takes us back to early idea of paintings when women were seen as only pieces of meat and to be that implied vanity. Today looking at images we still maintain that same central idea. The calvin Klein model show's example of this. First by the man, he is a a seductive pose but a noticeable difference is present as he is focused on us the viewer instead of looking at something in the image. In Berger's writing he says man are even in paintings surveyors, to mean the are not being looked at for nudity. As compared to the women whom still do not see the viewer in the picture, but are more looking off in which before time the looked through mirrors to see themselves, which leaves them even to this day as being surveyed by others for there body and not for in this case the article of clothing they are wearing. We see the difference in today pictures of women as they are more conscious of their exposure to the world and to an extent come to accept that role as a sex symbol.

Sunday, October 7, 2012

Food

I personally think that gender does play a role in what people eat. Going back to media, women see their bodies and what they put in it personal. They feel that it is not acceptable to eat certain foods because it is not feminine. I think men do have a free range to consume what they want. A bigger men is ridiculed less then say so a bigger women do to social expectations in todays world. I think men are prompt to get rammed for eating salads. however this allows conflict to occur as people are sensitive.

We can infer that the beaconador add is targeting men. They have faces on men on every individual in the add, while at the same time have women voices screaming which was ironic. The usual red headed girl is interrupted with a heavier set men while still having the red hair as the original girl. The overall commercial doesn't include women in it which shows how it is for men.

Boco Burger reveals a totally different theme. It shows the average male ideally staring at a women in this case subsituted by a hamburger. Today people look at women as a sex symbol. This ad is still geared towards men getting them to want the burger as they want other things in life. The image is that people are always going after what they believe the world wants them to have back to the media idea of controlling everything.