Food

I personally think that gender does play a role in what people eat. Going back to media, women see their bodies and what they put in it personal. They feel that it is not acceptable to eat certain foods because it is not feminine. I think men do have a free range to consume what they want. A bigger men is ridiculed less then say so a bigger women do to social expectations in todays world. I think men are prompt to get rammed for eating salads. however this allows conflict to occur as people are sensitive.

We can infer that the beaconador add is targeting men. They have faces on men on every individual in the add, while at the same time have women voices screaming which was ironic. The usual red headed girl is interrupted with a heavier set men while still having the red hair as the original girl. The overall commercial doesn't include women in it which shows how it is for men.

Boco Burger reveals a totally different theme. It shows the average male ideally staring at a women in this case subsituted by a hamburger. Today people look at women as a sex symbol. This ad is still geared towards men getting them to want the burger as they want other things in life. The image is that people are always going after what they believe the world wants them to have back to the media idea of controlling everything.