The two ads above are both deodorant ads produced by different companies for the same purpose to keep people dry and at the same time keep them smelling fresh. They both however use different techniques to help get their product out and to the right audience.
Old spice the ad on top shows 2 men and a women sitting in sauna relaxing however one of the men has residue left after using his deodorant which is what the ad is geared towards. The look of it makes the girl very suspicious while making the other man close his eyes as the guy has his arms up. This ad differs from the Secret ad as it is for men. The Old spice is also talking about residue as the secret ad is talking about smelling well.
The Secret ad is more colorful then the upper ad making it more girly. It has only a woman on it making it only for women. The Old spice is a darker setting while having a women in it is is centered around the men. The ad implies that women know they should smell good, compared to the mens ad in which men find it okay to have residue because we are men and are allowed to, but at the same time trying to fix it with that deodorant. The Values in the ad are different because of the circumstances. The men are held to standards other then that of women the ads display this.
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